Creating engaging video content for platforms like YouTube, Instagram, and TikTok can be time-consuming and technically challenging. Submagic promises to simplify this process with AI-powered tools designed for seamless short-form video creation. But is it truly the best AI video editor on the market? Let’s dive into this review to find out.
What Is Submagic?
Submagic is an AI-driven video editing tool tailored to the needs of content creators, particularly those producing short-form videos. It automates many time-consuming editing tasks, including:
- Caption generation in the style of popular creators.
- AI-driven B-roll integration for professional video enhancement.
- Automatic silence removal and text-based trimming.
- Sound effects and background music addition.
- Auto-reframing for portrait or landscape formats.
Its user-friendly interface and AI features make it accessible to beginners while offering enough flexibility for experienced editors.
Key Features That Stand Out
- Dynamic AI Captions and Styling
Submagic’s ability to generate captions in the style of creators like Alex Hormozi or Iman Gadzhi is a standout feature. You can customize fonts, colors, and animations with a few clicks, adding polish and personality to your videos. - B-Roll and Transition Effects
Adding professional-grade B-roll footage or transitions is made simple with Submagic’s vast library. Whether you’re editing a travel vlog or a product review, the tool helps you add context and flair effortlessly. - AI-Powered Text-Based Editing
Submagic uses AI to trim silences, remove filler words, and clean up audio, saving hours of manual labor. - Auto-Zoom and Reframing
The platform’s auto-zoom feature highlights key moments in your video, while the reframing tool ensures your landscape shots translate perfectly to portrait formats for platforms like Instagram Reels and YouTube Shorts. - Sound Effects and Music Integration
From swoosh effects to ambient background tracks, Submagic offers a library of audio elements that can make your videos pop. - Team Collaboration
A feature rarely seen in video editing tools at this price point, Submagic allows real-time collaboration, making it ideal for teams managing social media or content production.
Pricing
Submagic offers three main pricing tiers:
- Starter Plan ($14/month): Best for beginners, includes basic features for up to 20 videos per month.
- Growth Plan ($34/month): Designed for frequent creators, offering unlimited videos, 4K quality, and advanced templates.
- Business Plan ($90/month): Ideal for agencies or professional creators, includes extended video durations, unlimited templates, and priority support.
For those on a budget, group-buy options through platforms like Toolsurf make Submagic group buy even more affordable, starting as low as $8/month.
My Experience Using Submagic
To truly understand what Submagic brings to the table, I decided to create a YouTube Short using footage from my travel documentary about Rwanda. This hands-on approach allowed me to evaluate its features and see how well the tool lives up to its claims. Here’s a deeper dive into the entire process:
Step 1: Setting Up an Account
Creating an account on Submagic was straightforward. The interface is clean, and I appreciated the option to start with a free trial, even if it includes a watermark. This allows new users to test its capabilities without committing financially. Upgrading to a paid plan was quick and hassle-free, which is great for creators who want immediate access to premium features like watermark-free exports and 4K support.
Pro Tip: If you’re hesitant about committing to a monthly subscription, explore group-buy options through platforms like Toolsurf to significantly reduce costs.
Step 2: Uploading Videos
Uploading videos was a breeze. The platform supports multiple file uploads at once, which is perfect if you’re working on several projects simultaneously. Once uploaded, Submagic’s AI immediately started generating captions. Within two minutes, it had processed three video clips and created captions for all of them—a time-saving feature I found impressive.
The drag-and-drop functionality makes organizing files simple, and the system didn’t lag or crash during uploads, even when handling larger files.
Step 3: Trimming Unnecessary Footage
One of Submagic’s standout features is its text-based editing. Instead of manually cutting and splicing, you can let the AI detect silences, filler words, or pauses and remove them automatically. This drastically reduces the time spent on mundane tasks, leaving more room for creative decisions.
In my video, the trimming tool allowed me to quickly remove redundant scenes and awkward pauses, resulting in a concise and polished video. Submagic’s ability to clean up audio while trimming is another big plus, as it eliminates background noise and enhances clarity without requiring separate software.
Step 4: Styling Captions
Submagic’s captioning feature is where the tool shines. The captions were not only generated quickly but also synced perfectly with the audio. By default, captions appear as plain white text, but the real magic happens when you start customizing them.
I experimented with different styles, mimicking popular creators like Alex Hormozi and Iman Gadzhi. With just a few clicks, I added animations, changed font styles, and tweaked colors to align with the theme of my video. The interface was intuitive, and I didn’t need to rely on tutorials to figure out the design options.
Key Features I Loved:
- Adding emphasis to specific words with bold animations.
- Removing unnecessary emojis (a default feature in some themes) with a single click.
- Adding sound effects to caption transitions for an extra layer of engagement.
Step 5: Adding B-Rolls and Effects
Submagic provides a library of free and premium B-rolls, making it easy to find clips that complement your video. For my travel-themed Short, I searched for “Rwanda” and “nature” B-rolls. The platform returned several relevant options that enhanced the overall narrative.
Adding these clips to the timeline was simple. I was able to adjust their duration, insert smooth transitions, and even overlay text without leaving the main editing screen. The result was a professional-looking video that felt cohesive and engaging.
Submagic’s ability to layer B-rolls with transition effects is another bonus. For instance, I added fade-in and slide transitions to make scene changes smoother.
Step 6: Reframing for Portrait Mode
Since my original footage was shot in landscape, I needed to reframe it for YouTube Shorts. Submagic’s auto-reframing feature worked like a charm. It didn’t just crop the video—it intelligently repositioned the frame to ensure the focus remained on key subjects.
For example, in a clip where I was discussing Kigali’s beautiful skyline, Submagic automatically centered the view on the cityscape. I had the option to manually adjust the framing if needed, but the AI’s default settings were spot-on.
Step 7: Enhancing Audio and Adding Background Music
To give my video a polished touch, I used Submagic’s audio cleaning tool to remove ambient noise and make my voiceovers crisp. I also explored its background music library, which offers a variety of tracks categorized by mood and genre.
I selected a light, upbeat track to match the travel theme and adjusted the volume to ensure it didn’t overpower the narration. The music synced perfectly with the edits, making the video more dynamic and engaging.
Step 8: Exporting the Final Video
Once I was happy with my edits, exporting the video was seamless. Submagic allows you to choose between standard and 4K quality, as well as different frame rates. I opted for 4K at 30 FPS, and the export was completed in under a minute—a testament to the platform’s efficiency.
Another useful feature is the ability to export captions as an SRT file, which is great for repurposing the video on platforms that support external subtitles.
Who Is Submagic Best For?
Submagic is designed to cater to a broad spectrum of content creators and professionals, making it a versatile tool for anyone looking to streamline their video editing process. Here’s a closer look at the types of users who can benefit most from Submagic:
1. YouTube Shorts and TikTok Creators
For creators producing short-form content for platforms like YouTube Shorts, TikTok, and Instagram Reels, Submagic is a game-changer. Its AI-driven features, such as auto-captioning and auto-reframing, simplify the technical aspects of editing while adding a professional touch. With Submagic, you can:
- Create dynamic, attention-grabbing captions styled after popular creators like Alex Hormozi.
- Automatically trim silences and filler words, ensuring your content is concise and engaging.
- Reframe videos from landscape to portrait seamlessly, optimizing them for mobile viewing.
Whether you’re a beginner or a seasoned creator, Submagic allows you to produce high-quality videos in minutes, giving you more time to focus on content ideation and audience engagement.
2. Social Media Managers and Digital Marketers
Social media managers juggle multiple platforms and often need to produce a large volume of content on tight deadlines. Submagic’s ability to automate editing tasks like captioning, B-roll integration, and sound enhancement makes it an invaluable tool for these professionals. Key benefits for social media managers include:
- Multi-platform adaptability: Easily reformat videos for Instagram, TikTok, YouTube, and Facebook.
- Brand consistency: Use customizable templates to ensure captions, logos, and transitions align with your brand identity.
- Team collaboration: Add team members to your projects for real-time feedback and editing, streamlining the approval process.
Digital marketers can also use Submagic’s AI tools to generate hook titles, hashtags, and video descriptions, maximizing the reach and impact of their campaigns.
3. Beginner Video Editors
Video editing can feel intimidating for newcomers, especially when using complex software like Adobe Premiere Pro or Final Cut Pro. Submagic’s user-friendly interface and automation features remove the steep learning curve, making it an excellent starting point for beginners. Here’s why:
- No prior experience needed: The AI handles technical tasks like trimming, captioning, and audio cleanup, letting beginners focus on creativity.
- Step-by-step guidance: Intuitive controls and pre-built templates provide a clear workflow.
- Quick learning curve: Even if you’re new to video editing, you can produce professional-looking videos with minimal effort.
Submagic empowers aspiring creators to dive into video production without feeling overwhelmed, offering a smooth transition into the world of content creation.
4. Freelancers and Solo Entrepreneurs
For freelancers and solo entrepreneurs, efficiency is key. Submagic enables you to create polished, professional videos quickly, helping you stand out in a competitive market. Whether you’re a social media consultant, a coach, or a product-based business owner, Submagic can help you:
- Boost engagement: Create captivating promotional videos, tutorials, or product highlights.
- Save time: Automate repetitive tasks like caption generation and trimming, freeing up time for other priorities.
- Reduce costs: Avoid the need for a dedicated video editor or expensive software by handling edits yourself with Submagic’s affordable plans.
The tool’s flexibility and affordability make it a practical solution for small-scale operations looking to maximize their impact with minimal resources.
5. Small Businesses and Agencies
Small businesses and marketing agencies often face the challenge of producing high-quality video content on a budget. Submagic provides a cost-effective alternative to traditional editing software, allowing teams to produce engaging content in-house. Advantages for this group include:
- Scalable editing capabilities: Submagic’s Business Plan supports longer videos, unlimited templates, and team collaboration.
- Professional-grade results: Features like AI audio cleaning and 4K export ensure videos meet industry standards.
- Ease of use: Non-technical team members can easily learn and use Submagic, eliminating the need for specialized skills.
For agencies, the platform’s ability to handle multiple clients’ projects simultaneously makes it an ideal choice for managing high-volume content production.
6. Educators and Online Course Creators
In the digital education space, video content is a powerful way to engage students and convey complex information effectively. Submagic helps educators and course creators produce high-quality instructional videos without requiring extensive editing knowledge. Here’s how:
- Enhanced clarity: Use animated captions and visual emphasis to highlight key concepts.
- Quick production: Automate repetitive tasks to produce lectures, tutorials, and promo videos efficiently.
- Accessibility: Add captions in multiple languages to cater to a global audience.
Whether you’re creating microlearning videos for social media or full-length lectures for an online course, Submagic makes it easy to deliver professional, engaging content.
7. Nonprofits and Advocacy Groups
Video storytelling is a powerful tool for raising awareness and driving change. Nonprofits and advocacy groups can leverage Submagic to create compelling content that resonates with their audience. Features like AI-generated captions and B-rolls make it easy to:
- Tell impactful stories: Use visuals, captions, and transitions to highlight your mission and engage viewers emotionally.
- Optimize for social platforms: Produce content tailored to the unique requirements of each platform to maximize reach.
- Streamline editing: Focus on your message rather than the technical aspects of video production.
With Submagic, nonprofits can produce professional-quality videos that amplify their voice and inspire action.
8. Corporate Teams and Internal Communications
For corporate teams, video is becoming a preferred medium for internal communication, training, and branding. Submagic makes it simple to produce polished videos for these purposes. Examples include:
- Training videos: Create clear, concise tutorials with captions and visual aids.
- Team updates: Generate engaging internal communication videos to keep employees informed and connected.
- Branding content: Develop on-brand videos for recruitment or promotional campaigns.
Submagic’s collaborative features allow multiple team members to contribute to a project, ensuring smooth workflows and consistent output.
Pros and Cons
Pros:
- Intuitive and beginner-friendly interface.
- Fast AI-powered features like captioning and trimming.
- Excellent value for money, especially with group-buy options.
- Offers creative control with customizable themes and effects.
- Supports collaboration for teams.
Cons:
- Free version includes watermarks.
- Advanced features like 4K editing are locked behind higher-tier plans.
- Lacks some advanced tools found in high-end software like Final Cut Pro.
How to Get Submagic at a Cheaper Price
Submagic is a powerful AI video editing tool, but its subscription plans—starting at $14 per month—might feel a bit steep for some users, especially beginners or creators on a budget. Luckily, there’s a way to get Submagic at a significantly reduced rate, making it more accessible without compromising on features.
The Solution: Group Buy from Toolsurf
If you’re looking to access Submagic at a fraction of the price, Toolsurf offers a group buy option for just $8 per month. Here’s how it works:
- What is a Group Buy?
A group buy is a model where multiple users share access to a single subscription. Toolsurf facilitates this process, allowing you to enjoy Submagic’s premium features at a much lower cost by sharing the subscription with others. - Why Choose Toolsurf?
- Trusted platform for group buying digital tools.
- Affordable pricing—only $8/month for Submagic.
- Access to all the core features of Submagic, just like a regular subscription.
- How to Get Started
- Visit Toolsurf Submagic Group Buy.
- Sign up for the service and select the Submagic group buy option.
- Make your payment, and Toolsurf will provide you with access to the tool.
Why Choose the Group Buy Option?
- Significant Savings: Instead of paying $14–$90 per month for a direct subscription, you can access Submagic for just $8/month.
- Full Access: Enjoy all essential Submagic features, including AI captioning, B-roll integration, and 4K exports.
- Flexibility: Ideal for individual creators and small teams who don’t need exclusive subscriptions.
Final Verdict: Is Submagic Worth It?
Submagic delivers on its promise of simplifying short-form video editing. Its powerful AI features, combined with a user-friendly interface, make it a top contender in the AI video editing space. While it may not replace high-end tools for cinematic editing, it’s unbeatable for creating engaging, polished content quickly.
If you’re a content creator looking for an efficient, affordable, and effective editing tool, Submagic is well worth a try. With its free trial and group-buy pricing options, you can explore its potential without breaking the bank.
Ready to elevate your content game? Give Submagic a spin today!