Pricing Plans

Meltwater offers customized pricing based on the specific needs of your business. Their plans include:

• Essentials: Designed for smaller teams, this plan provides core products to start making an impact.

• Suite: Aimed at businesses seeking multiple solutions for cross-department impact, this plan offers integrated tools for simple navigation and reporting.

• Enterprise: Tailored for global organizations, this plan includes a custom suite of solutions with managed and premium services for all customer use cases.

Pros & Cons

Pros:

• Comprehensive Coverage: Access to a vast array of media sources, including news, social media, print, broadcast, and podcasts.

• Real-Time Monitoring: Receive immediate alerts on brand mentions across various platforms.

• Advanced Analytics: Utilize AI-powered reporting and sentiment analysis to gain actionable insights.

Cons:

• Pricing: Some users find Meltwater’s pricing to be on the higher end compared to other platforms.

• Complexity: The platform may have a steep learning curve for new users.

• Customer Support: There are reports of inconsistent customer support experiences.

Why Meltwater Is Essential For ?

Meltwater is an invaluable tool for businesses, organizations, and professionals who want to stay ahead of the curve in a competitive media landscape. It is especially essential for the following reasons:

1. Brand Reputation Management: With real-time monitoring, Meltwater allows businesses to track mentions of their brand across various media channels. By analyzing this data, businesses can understand public sentiment, gauge the effectiveness of their messaging, and address any negative coverage swiftly before it escalates. This helps in managing brand reputation effectively and protecting the business from potential PR crises.

2. Competitor Analysis: Meltwater helps you keep an eye on your competitors’ media presence, providing insights into their PR strategies, brand mentions, and customer sentiment. With this valuable information, businesses can adjust their own strategies to stay competitive in the market, identify gaps in the market, and find opportunities for growth.

3. Market Insights & Trend Spotting: Meltwater’s powerful analytics capabilities enable businesses to spot emerging trends, popular topics, and industry developments that may impact their business. This data is critical for making informed decisions, whether you’re planning a marketing campaign, adjusting your product offerings, or preparing for industry shifts.

4. Comprehensive Media Monitoring: By monitoring a wide range of sources—including news outlets, social media platforms, blogs, podcasts, print publications, and broadcasts—Meltwater ensures businesses have a 360-degree view of the media coverage relevant to their brand. This comprehensive monitoring is crucial for staying informed in today’s fast-paced, constantly changing media environment.

5. Influencer Engagement: For businesses looking to tap into influencer marketing, Meltwater’s social listening features allow you to identify key influencers and advocates in your industry. This helps you build meaningful relationships with influencers who can drive brand awareness and engagement.

6. Effective Reporting & Decision-Making: Meltwater’s intuitive dashboards and customizable reporting features allow you to visualize media data, track KPIs, and measure the success of your campaigns. This data-driven approach to decision-making ensures that businesses can optimize their communication strategies, understand what resonates with their audience, and ultimately achieve their goals.

Who Will Benefit the Most?

Meltwater is a versatile platform that can benefit a wide range of professionals and industries. However, it is particularly useful for:

1. Public Relations (PR) Professionals: PR professionals can use Meltwater to monitor media coverage, track press releases, and measure the success of media outreach efforts. The platform’s real-time monitoring and sentiment analysis tools help PR teams respond quickly to media mentions, manage crisis communications, and gauge public perception.

2. Marketing Teams: Marketing teams can leverage Meltwater to track brand sentiment, analyze consumer behavior, and evaluate the performance of their marketing campaigns. Social media listening capabilities allow marketers to stay on top of audience feedback, identify trends, and adjust their campaigns to align with audience interests and needs.

3. Corporate Communications Departments: For organizations looking to ensure that their messaging is consistent and aligns with their business objectives, Meltwater provides valuable insights. Corporate communications teams can monitor internal and external communications, assess media coverage, and identify key communication gaps.

4. Social Media Managers: Social media managers can use Meltwater’s social listening tools to track conversations on various social platforms, understand audience sentiment, and identify popular topics that can be leveraged for content creation. Meltwater helps them stay on top of audience discussions and build more engaging, relevant content.

5. Marketing and PR Agencies: Meltwater is a great tool for agencies managing multiple clients. It allows agencies to monitor multiple brands simultaneously, track performance, create detailed reports, and provide clients with insights into their media presence and effectiveness.

6. C-Suite Executives and Decision-Makers: For top executives, Meltwater offers high-level insights into media trends, brand perception, and market positioning. This helps executives make strategic decisions based on real-time data and ensure that their organizations are effectively navigating the competitive landscape.

7. Startups and Growing Businesses: Startups and smaller businesses can use Meltwater to monitor media coverage, manage their brand reputation, and identify opportunities for growth. The platform provides actionable insights that help businesses refine their marketing and communication strategies, build relationships with influencers, and increase brand awareness.

8. Large Enterprises: Large organizations, especially those with global operations, can benefit from Meltwater’s extensive media coverage and analytics. With its custom enterprise solutions, Meltwater helps large companies manage their communications across multiple departments, regions, and languages, ensuring that their message remains consistent and effective worldwide.

Key Features of Meltwater ?

Meltwater offers a wide array of features designed to help businesses monitor, analyze, and engage with media content across various channels. Some of the standout features include:

1. Media Monitoring: Meltwater provides comprehensive media monitoring across news outlets, social media platforms, blogs, podcasts, TV, and radio broadcasts. You can track mentions of your brand, competitors, industry trends, and other relevant keywords in real-time, ensuring you stay informed about what’s being said about your business across the media landscape.

2. Social Listening: With social listening tools, Meltwater enables businesses to monitor social media conversations at scale. You can track mentions, hashtags, and trends across platforms like Twitter, Instagram, Facebook, LinkedIn, and more. The platform provides valuable insights into audience sentiment, enabling businesses to gauge public perception, identify influencers, and tailor marketing efforts accordingly.

3. Sentiment Analysis: Meltwater uses advanced AI and machine learning algorithms to analyze the sentiment behind media mentions—whether positive, neutral, or negative. This helps businesses understand how their brand or product is perceived in the media and allows them to address any negative sentiment proactively.

4. Influencer Identification and Engagement: Meltwater helps businesses identify key influencers and advocates in their industry. By analyzing social media content and media coverage, you can find individuals who have the power to amplify your message and engage them in your marketing efforts.

5. Analytics & Reporting: Meltwater offers robust analytics and reporting tools that help you measure the success of your media coverage and marketing campaigns. The platform provides customizable dashboards and reports that track key performance indicators (KPIs) such as engagement, reach, and sentiment. You can share these insights with stakeholders to demonstrate the value of your media efforts.

6. Competitive Analysis: Meltwater allows businesses to track the media presence of competitors, giving them valuable insights into how they’re performing in the media space. This feature helps businesses understand competitor strategies, identify media opportunities, and benchmark their own performance against the competition.

7. Custom Alerts: Meltwater lets users set up custom alerts based on keywords, brand mentions, or specific topics. This ensures you never miss an important media mention or trending conversation. Alerts can be received via email, mobile app, or SMS, depending on your preferences.

8. Custom Dashboards: Meltwater’s customizable dashboards enable you to visualize the data most important to your business. You can create reports that focus on brand sentiment, audience reach, or specific campaign performance, helping you track the metrics that matter most.

9. Trend Analysis: With Meltwater’s trend analysis feature, businesses can identify emerging trends in their industry or among their target audience. By tracking the frequency of certain keywords or topics over time, you can spot shifts in consumer interest and adjust your strategies to stay ahead of the curve.

10. PR and Campaign Management: Meltwater’s platform integrates PR tools to manage press releases, media outreach, and campaign performance. It allows businesses to track press coverage, measure the impact of PR campaigns, and identify which media outlets are delivering the most valuable exposure.

How to Use Meltwater ?

Getting started with Meltwater involves a few straightforward steps to make the most of the platform’s features. Here’s how to use Meltwater effectively:

1. Set Up Your Account and Profile: The first step is to create an account on Meltwater and set up your user profile. You will be prompted to provide information about your business, the media you want to monitor, and any keywords or topics of interest. Based on your goals, you may choose to set up media monitoring for brand mentions, competitors, industry trends, or specific events.

2. Define Monitoring Keywords and Sources: Once your account is set up, you can start by defining the keywords that are most relevant to your brand, products, services, and industry. Meltwater allows you to monitor mentions across a wide range of sources, including news articles, social media posts, blogs, podcasts, and more. You can specify keywords related to your brand name, competitors, or even specific topics of interest.

3. Track Real-Time Mentions and Media Coverage: Meltwater will begin tracking mentions of your chosen keywords across its vast media database. You can monitor these mentions in real time through Meltwater’s intuitive platform. Whether you want to track media coverage of your latest product launch or stay updated on industry trends, Meltwater helps you keep your finger on the pulse of what’s being said.

4. Use Sentiment Analysis to Gauge Public Opinion: One of the standout features of Meltwater is its sentiment analysis. Once you start receiving media mentions, you can quickly assess how people feel about your brand or a particular topic. Meltwater’s AI-powered tools classify media mentions into positive, negative, or neutral sentiment, helping you understand public opinion and respond accordingly.

5. Generate Custom Reports: Meltwater’s reporting tools allow you to create customized reports based on your monitoring needs. You can choose which data points to track, including social media engagement, media reach, sentiment, and influencer mentions. These reports can be shared with stakeholders or used to measure the impact of marketing campaigns and PR efforts.

6. Set Up Alerts for Instant Updates: To ensure you don’t miss any critical information, set up custom alerts for specific keywords or mentions. These alerts can notify you via email, text message, or within the Meltwater app whenever a relevant mention occurs. This feature ensures you stay on top of any important developments in real time.

7. Engage with Influencers and Media Contacts: Meltwater’s influencer identification feature helps you find key influencers in your industry who may be a good fit for partnerships or marketing campaigns. You can engage with these influencers by monitoring their social media activity, reaching out through the platform, or analyzing their content to see if it aligns with your brand’s values.

8. Review Analytics and Adjust Strategies: After running media monitoring for a while, you’ll have accumulated data about your brand’s media presence, sentiment, audience engagement, and competitor activities. Use Meltwater’s analytics tools to assess this data and adjust your marketing or PR strategies accordingly. You can tweak your messaging, select new influencers, or shift your focus based on the insights you gather.

9. Collaborate Across Teams: Meltwater is designed to be a collaborative platform, so teams from different departments can use it to access the same insights. Public relations, marketing, and communications teams can work together to analyze data and ensure that their strategies are aligned. You can also share reports and updates across your organization to keep everyone informed.

By following these steps, you can maximize the value of Meltwater’s media monitoring and analytics tools to improve your brand’s presence, reputation, and engagement across multiple media channels.

Who Should Use Meltwater ?

Meltwater is designed for a wide range of professionals and organizations who require powerful media monitoring, social listening, and analytics tools. It is especially beneficial for:

1. Public Relations (PR) Professionals: PR teams rely heavily on media monitoring to track mentions of their clients, brands, or products across various platforms. Meltwater’s media intelligence tools help PR professionals manage their brand reputation, analyze sentiment, and measure the impact of PR campaigns. It’s an invaluable tool for identifying press opportunities, understanding public perception, and responding quickly to media coverage.

2. Marketing Teams: Marketing teams can use Meltwater to track how their brand is being discussed online, evaluate the performance of marketing campaigns, and uncover trends that can inform future strategies. Social media listening features enable marketers to understand audience sentiment and engage with potential customers in real time. Meltwater also helps marketers understand the competitive landscape and identify emerging trends to stay ahead of the market.

3. Corporate Communications Departments: For corporate communications teams, Meltwater provides a comprehensive way to monitor and manage both internal and external communications. With real-time monitoring and sentiment analysis, corporate communicators can track brand mentions, manage crisis communications, and ensure that messaging is consistent across all media channels.

4. Social Media Managers: Social media managers can benefit from Meltwater’s advanced social listening tools that allow them to track conversations and mentions of their brand on social platforms. These insights help them understand audience behavior, identify trends, and refine social media strategies. The platform also helps them stay on top of competitors’ social media activity.

5. Marketing and PR Agencies: Agencies that manage multiple clients can greatly benefit from Meltwater’s comprehensive media intelligence features. It allows them to monitor a variety of brands simultaneously, track the effectiveness of campaigns, and report on media coverage. The platform is designed to handle high volumes of data, making it a suitable choice for agencies managing large accounts or handling global campaigns.

6. C-Level Executives and Decision-Makers: Meltwater provides high-level insights into brand performance, competitor activity, and industry trends. Executives can use this data to make informed decisions about the company’s communication, marketing, and PR strategies. The platform’s customizable dashboards make it easy for decision-makers to access key information quickly and efficiently.

7. Startups and Growing Businesses: For smaller businesses and startups, Meltwater provides an opportunity to level the playing field by gaining insights into media trends, brand perception, and market opportunities. Even with limited resources, startups can use Meltwater’s tools to monitor the media, engage with influencers, and manage their reputation effectively.

8. Large Enterprises: Large organizations with a global footprint can utilize Meltwater’s enterprise-level solutions to manage their media presence across multiple regions and languages. The platform’s scalability allows large companies to monitor global news coverage, track competitors, and gain a unified view of their communications across departments.

Should You Buy Meltwater?

Whether you should purchase Meltwater largely depends on your business needs, budget, and the value you place on media intelligence tools. Here are some factors to consider before making a purchase decision:

1. Do You Need Comprehensive Media Monitoring? If your business requires constant tracking of media mentions across news outlets, social media platforms, blogs, podcasts, and broadcasts, Meltwater is an excellent choice. Its ability to aggregate data from over 270,000 sources means that you can monitor a vast array of media coverage, both online and offline.

2. Do You Want Advanced Analytics and Sentiment Analysis? Meltwater provides powerful analytics tools, including sentiment analysis, that give you deeper insights into how your brand is perceived in the media. If understanding public opinion, tracking campaign performance, and evaluating consumer sentiment are key components of your strategy, Meltwater’s analytics capabilities may be worth the investment.

3. Are You Managing Multiple Brands or Campaigns? For businesses or agencies managing multiple brands or campaigns, Meltwater offers a centralized platform where you can monitor various media assets in one place. Customizable dashboards and reporting features allow you to track and measure success across multiple clients or brands.

4. Do You Need to Track Competitors? If competitor analysis is a priority for your business, Meltwater allows you to monitor your competitors’ media presence and understand their strategies. This information is crucial for businesses that want to stay ahead of their competition and identify new opportunities.

5. Is Your Budget Aligned with Meltwater’s Pricing? Meltwater’s pricing is generally considered to be on the higher end, which may make it more suitable for medium to large businesses with a substantial marketing or PR budget. If you are a small business or startup, it’s important to evaluate whether the cost aligns with your needs and whether your team can fully utilize the platform’s capabilities.

6. Do You Have the Resources to Utilize Meltwater? Meltwater offers a broad set of features that can take time to fully implement and learn. If your team is not equipped with the resources or the expertise to take full advantage of the platform, the learning curve may be an obstacle. If you have the necessary expertise or are willing to invest in training, it can be a valuable tool for your business.

7. Are You Looking for Long-Term Benefits? If you are looking for long-term value and a scalable platform that can grow with your business, Meltwater is a solid choice. It provides valuable insights over time, and the ability to track and adapt to changes in media coverage can support your business in the long run.

How to Get Meltwater at a Cheap Price of $3.99 ?

Purchasing Meltwater services at a fraction of the original cost is easy with Toolsurf. Here’s a step-by-step guide to accessing Meltwater at an affordable price:

1. Visit the Toolsurf Shop:
   Go to the Toolsurf shop at https://www.toolsurf.com/shop.

2. Browse the Available Products:
   Explore the wide selection of services and products, including Meltwater offers. You can search for Meltwater or filter by category to find the service.

3. Select Your Desired Meltwater Plan:
   Once you find the Meltwater plan you want, click on it for more details about the features and benefits.

4. Add to Cart:
   After reviewing the plan, click the “Add to Cart” button to add the selected item to your shopping cart.

5. Proceed to Checkout:
   When you’re ready, click on the cart icon and select “Proceed to Checkout” to review your selected products.

6. Create an Account or Log In:
   If you’re a new customer, you’ll need to create an account by entering your email and choosing a password. Existing customers can log in with their credentials.

7. Complete the Purchase:
   Follow the checkout process and choose your preferred payment method. Toolsurf offers several payment options for your convenience.

8. Access Your Meltwater Service:
   Once payment is confirmed, you will gain instant access to Meltwater and can start using the service right away.

Why Choose Toolsurf for Meltwater at $3.99?

Toolsurf is an excellent choice for purchasing affordable Meltwater services. Here are some reasons why:

• Affordable Pricing: Get Meltwater for as low as $3.99, providing you with premium media monitoring services without the high cost.

• Instant Access: After purchasing, you get immediate access to the Meltwater service, allowing you to start tracking media and gathering insights right away.

• Wide Selection of Products: Toolsurf offers a variety of digital resources, including media monitoring solutions like Meltwater, ensuring you have access to what you need.

• Easy-to-Use Platform: The website is user-friendly, making it easy to find and purchase Meltwater plans without any hassle.

• Regular Updates: Toolsurf ensures that the services available are up-to-date, so you always have access to the latest features and security improvements.

• Secure Transactions: Toolsurf uses secure payment gateways to protect your financial information during transactions, ensuring your purchase is safe.

By purchasing Meltwater through Toolsurf, you gain access to premium media intelligence tools at a highly affordable price. Toolsurf’s combination of cost-effectiveness, variety, and convenience makes it the perfect platform for those looking to enhance their media strategy without breaking the bank.

Meltwater Alternatives

While Meltwater is a powerful platform for media monitoring, social listening, and media intelligence, there are several alternatives that offer similar services with varying features, pricing, and user experiences. Here are some of the most popular Meltwater alternatives:

1. Cision
   Cision is one of the leading alternatives to Meltwater and provides a comprehensive PR software suite. Cision offers robust media monitoring, press release distribution, and media outreach tools. It’s particularly well-known for its expansive media database, which includes millions of journalists, influencers, and media outlets, making it ideal for PR professionals looking for a highly detailed approach to media relations.

   • Key Features: Media monitoring, press release distribution, influencer identification, media contact database, and analytics.
   • Best For: PR agencies, communications teams, and businesses with a focus on press outreach and media relations.

2. Brandwatch
   Brandwatch is a powerful social media monitoring and analytics tool that focuses on providing deep insights into consumer behavior and social media trends. It’s a great choice for businesses that need a strong platform for social listening, brand health tracking, and competitor analysis.

   • Key Features: Social media listening, trend tracking, sentiment analysis, competitive benchmarking, and audience insights.
   • Best For: Social media managers, digital marketing teams, and brand strategists looking for in-depth consumer behavior analysis.

3. Talkwalker
   Talkwalker is a robust social media analytics platform that provides real-time media monitoring across social networks, blogs, forums, and news outlets. It’s known for its powerful AI and image recognition tools, allowing businesses to track visual content like logos, products, and brand imagery.

   • Key Features: Social media monitoring, brand monitoring, sentiment analysis, influencer identification, and AI-powered image recognition.
   • Best For: Brands with a heavy focus on visual content, social media managers, and market researchers.

4. Sprout Social
   Sprout Social is a comprehensive social media management tool that also includes social listening features. It allows businesses to monitor brand mentions across social platforms, engage with followers, and generate detailed reports on performance. Sprout Social is ideal for businesses seeking an all-in-one social media management and monitoring solution.

   • Key Features: Social media scheduling, social listening, analytics and reporting, team collaboration features.
   • Best For: Social media managers and marketing teams that need a robust platform for scheduling and monitoring social media content.

FAQ

1. What is Meltwater? Meltwater is a media intelligence platform that helps businesses track their brand’s presence across online news, social media, blogs, podcasts, and traditional media outlets. It offers real-time media monitoring, sentiment analysis, and competitive benchmarking, empowering businesses to make data-driven decisions based on media trends.

2. Is Meltwater suitable for small businesses? While Meltwater is primarily designed for medium to large businesses and agencies, it can be useful for small businesses that need to monitor their brand’s reputation or track competitors. However, due to its pricing, small businesses may find other, more affordable alternatives better suited for their budget.

3. How accurate is Meltwater’s sentiment analysis? Meltwater’s sentiment analysis is powered by AI and machine learning algorithms. While the technology is generally reliable, some users have noted that sentiment can sometimes be misclassified, particularly in nuanced or complex contexts. It’s always a good idea to manually review the sentiment of key mentions.

4. Can Meltwater track social media? Yes, Meltwater offers robust social media monitoring features, allowing users to track brand mentions, audience sentiment, and trends across major social platforms like Twitter, Facebook, Instagram, and LinkedIn.

5. Does Meltwater offer a free trial? Meltwater does not offer a traditional free trial, but the platform provides personalized demos for potential customers to explore its features and functionalities.

6. Can I use Meltwater for crisis management? Yes, Meltwater’s real-time media monitoring and sentiment analysis make it an excellent tool for crisis management. It enables businesses to quickly detect negative mentions and respond appropriately, minimizing potential damage to brand reputation.

User Reviews and Ratings

Meltwater generally receives positive reviews from users, with many praising its comprehensive media coverage and powerful analytics tools. Some key points that users frequently mention include:

• Pros:

  • Extensive media coverage across various platforms.
  • Real-time alerts and reports.
  • Easy-to-use interface and customizable dashboards.
  • Helpful insights into competitor activities.
  • Robust social media monitoring and sentiment analysis.

• Cons:

  • High pricing, especially for smaller businesses.
  • The platform can have a steep learning curve for new users.
  • Some users have reported issues with customer support responsiveness.
  • The platform may be overkill for businesses that only need basic monitoring.

Meltwater holds an overall positive rating from users, with many praising its ability to provide deep insights into media coverage. However, its cost and complexity can be a barrier for some, especially those with limited resources or experience using media intelligence platforms.

Is Meltwater Worth It?

Whether or not Meltwater is worth the investment depends on your business needs, budget, and the scale at which you plan to use the platform.

• For large businesses and agencies: Meltwater offers robust and comprehensive tools that can provide significant value, especially when you need to monitor media coverage on a global scale, analyze sentiment, track competitors, and manage multiple media channels. For these types of businesses, the cost is justified by the breadth of features and real-time insights.

• For small businesses and startups: Meltwater’s high pricing may not be the best fit unless your business has a strong need for media intelligence tools and can justify the cost. If you only need basic monitoring or are working with a smaller team, you might find more affordable alternatives that suit your needs without the extra investment.

Ultimately, if your business requires extensive media tracking, competitor analysis, and real-time reporting, Meltwater offers valuable tools that can help you make data-driven decisions. However, businesses should carefully assess their needs and budget before committing to the platform.

Final Thoughts

Meltwater is a powerful media intelligence tool designed to provide businesses with real-time insights across a wide range of media channels. Its extensive coverage, advanced analytics, and social listening capabilities make it a valuable tool for large organizations and agencies that need to monitor their brand presence and track industry trends.

However, due to its pricing structure and complexity, Meltwater might not be the ideal solution for smaller businesses with more limited budgets or less complex media needs. In these cases, a more affordable alternative may provide the same basic functionalities without the steep learning curve or high cost.

Before committing to Meltwater, businesses should carefully evaluate their requirements, consider whether the platform’s features align with their goals, and determine if the investment is justified based on their media strategy and objectives.

Conclusion

Meltwater is a robust and feature-rich platform that can offer significant benefits to businesses that need comprehensive media monitoring, social listening, and competitive analysis. While it excels in providing deep insights into media trends and brand sentiment, the platform is better suited for larger businesses or agencies that can invest in its full range of services.

If you are a small business or startup looking for a more budget-friendly option, it’s worth considering alternatives that may meet your needs at a lower price point. Regardless of your decision, Meltwater remains one of the leading players in the media intelligence space, offering powerful tools for businesses looking to stay ahead of the competition.